The Apple Watch Series 7 is here and has a brand new look - The Verge

The Apple Watch Series 7 looks a little different than its predecessors. The display now goes virtually to the edge of the case. That means a slick new look for some watchfaces.

The bezels around the display are slimmer at just 1.7mm, and the always-on screen mode is 70 percent brighter. Apple claims you can cram 50 percent more text onto the display than the Series 6. The new display also means new ways to interact, with a full keyboard that will support swiping.

There’s a whole new set of watchfaces to take advantage of the larger screen, including a more modular watchface. And a bigger display doesn’t mean it’s more delicate: Apple claims it’s crack resistant and now has an IP6X rating, which means it should be able to take a dunk in the sand at the beach a little better than it will the water.

The small Apple Watch went from 40mm to 41mm and the big Watch from 44mm to 45mm. That makes these watches the largest Apple Watches to date. In fact, the small Apple Watch is now just 1mm smaller than the largest one introduced back in 2014.

Like the Series 6, the new Series 7 will offer up to 18 hours of battery life and include a charger that charges via USB-C instead of USB-A. The aluminum variation will come in five colors total, the usual black, gold, blue and red, plus a dark green that feels in sync with the rugged new support.

Besides the refreshes to the premium Apple Watch, Apple’s also added some new features to Watch OS 8. Outdoor cycling will now have better support and should automatically pause the workout when you stop at a light or just to catch a break. Fall support will now also appear in workouts, so if you wreck your bike or trip up badly during a brutal HIIT workout the watch will be able to contact emergency services.

The Watch Series 3 is sticking around and starting a $199 and the Watch SE will be available for $279, while the new Series 7 will start at $399.

Developing… we’re adding more to this post, but you can follow along with our iPhone 13 and Apple Watch event live blog to get the news even faster.

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